Brand Background The Diabetes Pharmacy brand & execution strategy was conceived in 1999 by a multinational healthcare marketing professional.
Candidates Pharmacy chains, superstore & warehouse chains having pharmacy operations, independent pharmacy co-ops, significant mail order & online pharmacies having retail store aspirations. Insurance provider, Medical house, VC, incubator and startup entities may be considered.
Retail Store Deployment
The Diabetes Pharmacy brand would be integrated into existing pharmacy operations. The co-brand would roll out in larger retail markets first and then trickle downward as demand dictates.
Online Deployment
Data feeds of relevant product content would be taken from the acquiring pharmacy's primary website and fed to websites featuring specific diabetes management products. The acquiring pharmacy's brand along with the Diabetes Pharmacy brand would be prominently displayed on all digital properties.
Brand Awareness Via price comparison engine modeling, brand awareness initiatives for the Diabetes Pharmacy brand have been implemented online (price comparison engine not included in transaction).
Search Engine Visibility Sampling of search engine modeling
Social Media Facebook, Twitter, LinkedIn and YouTube pages have been created.
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