Diabetic Patient Centric Growth Strategy

Private Brand

Execution of private brand strategy is commonplace. Incorporating the Diabetes Pharmacy brand takes it to another level. 


Private branding is one reason why it is critical to integrate domain names that make up the category in which competing. As cited, the Diabetes Pharmacy brand is augmented by domains that correspond with products diabetic patients use such as lancets- Lancets.com.

Consumers equate category defining domains to the leading entity, brand and/or product within the space (goal- position Diabetes Pharmacy as leader in all 3). While competing entities private brand lancets for example, they are unable to market them on the premier web portal- Lancets.com. By owning the digital property, the Diabetes Pharmacy brand is the de facto thought leader for the category. 

Search Count Estimates- Lancets
Google™ AdWords keyword tool is used to determine monthly search term counts. Counts are specific to Google™ alone (exclusive of all other search engines). Data is not reflective of the terms popularity offline. Note how the generic search count is significantly greater than the branded search counts.  




Search Results- Lancets
Envision the marketing power of the domain related to search term matches.




Lancets.com
Next, envision the domains contribution to brand augmentation, private branding. and it's influence on branded product exposure.


Disclaimer
All trademarks and registered trademarks are the property of their respective owners. All other references are for informational purposes only and are not intended to imply any endorsement by and/or affiliation to.




    


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