Pharmacy shelves are lined with glucose tablets, alcohol swabs, sharps collectors, lancets, glucose test strips, insulin cases and more. Think of corresponding domain names as exclusive digital brand ambassadors for the Diabetes Pharmacy brand.
Consumers equate category defining domain names to the leading entity, brand and/or product within the space. Via ownership of key domain properties within the category, the Diabetes Pharmacy brand is the de facto thought leader. This translates into controlover manufacturer inclusion on the properties that define their products.
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